MATCHLOCK GROUP

Performance marketing and software built for growth.

Matchlock Group is a digital marketing agency specializing in paid media, SEO, and affiliate marketing — with in-house software and web development for digital marketplace platforms.

Get in touch Our services

Built to move fast, built to scale

Matchlock Group partners with brands and marketplace platforms to drive measurable growth. We combine data-driven media buying with technical development, so strategy and execution live under one roof.

From paid campaigns to platform architecture, our team handles the full stack of digital growth — acquisition, optimization, and the software that powers it.

Our Services

A full-service approach to digital growth, from acquisition to the platforms that run it.

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Paid Media

Performance-driven campaigns across search, social, and programmatic channels, built around a single goal: maximizing return on ad spend. We manage the full funnel from targeting and creative through to bid strategy and budget pacing.

  • Google Ads, Meta, and TikTok campaign management
  • Programmatic display and retargeting
  • Conversion rate optimization (CRO)
  • Audience segmentation and A/B testing
  • Real-time bid and budget optimization
  • Transparent performance reporting and dashboards
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SEO

Technical and content-led SEO strategies that build sustainable organic visibility. We combine site health fixes with content and authority building so rankings compound over time instead of resetting with every algorithm update.

  • Technical SEO audits and site health fixes
  • Keyword research and content strategy
  • On-page optimization and internal linking
  • Link building and digital PR
  • Core Web Vitals and site speed improvements
  • Local and e-commerce SEO
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Affiliate Marketing

End-to-end affiliate program strategy and management that turns partners into a scalable, predictable revenue channel — without the overhead of running it in-house.

  • Affiliate program setup and commission structuring
  • Partner recruitment and network management
  • Creative and asset support for affiliates
  • Fraud monitoring and compliance
  • Performance tracking and payout management
  • Ongoing partner relationship management
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Software & Web Development

Custom software and web development for digital marketplace platforms, built for performance, security, and scale — from the first architecture decision through to ongoing support.

  • Marketplace and platform architecture
  • Custom e-commerce builds and integrations
  • API development and third-party integrations
  • Payment gateway integration
  • UX/UI design for web and mobile
  • Scalable cloud infrastructure and ongoing maintenance

Let's talk about your growth